RTVF major presents at Bay Area Undergraduate Communication Research Conference

27 05 2010

Congratulations to RTVF major Kelly Strathmore, who presented research at the Bay Area Undergraduate Communication Research Conference Saturday, April 17, 2010.

The panel of which Kelly was a part was “Mediated Communication in the 21st Century,” and her paper was titled “Exploring Rubin’s Research on Audience Motives for Viewing Television. ”

Kelly’s abstract (summary of her paper) reads:

This paper presents a small-scale replication and examination of Rubin’s research in “Ritualized and Instrumental Television Viewing” (1984). This paper compares his findings with the contemporary television viewing environment, which includes new modes of alternative television viewing opportunities such as the DVR (Digital Video Recorder) and Internet sources.  The findings from this study show the possibility that ritualized television use has increased as a result of the new opportunities for television viewing that have developed since Rubin’s study.

Jointly organized by San Francisco State University, Santa Clara University, San José State University, and University of San Francisco, the Bay Area Undergraduate Research Conference promotes undergraduate research in all areas of Communication Studies. It is a professional, peer-reviewed opportunity for undergraduates to meet and exchange ideas about research and methods of study and analysis.

Dr. Ted Coopman, who encouraged Kelly to apply to the conference with a project she did in his RTVF 173 class, observes that “RTVF should be very proud to have such an accomplished and motivated young scholar.”




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